We may not always know exactly why we do what we do, choose what we choose, or feel what we feel. But the obscurity of our real motivations doesn’t stop us from creating perfectly logical-sounding reasons for our actions, decisions, and feelings.
It's about neurolaw research by someone who had a forensic type biz in NYC & then decided to pursue a neuro PhD. Now she uses fMRI, big data and a side of bourbon to figure it all out.